2011 Toyota Avalon
2011 Toyota Avalon. Click image to enlarge

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2011 Toyota Avalon

St. John’s, Newfoundland – When I told a friend I was going to Newfoundland to drive the 2011 Toyota Avalon – on the Avalon Peninsula, of course – his response was, “Do they even still make that model?”

Yes, they even still do, and with numerous changes to greet the 2011 model year. It isn’t all-new, but it’s substantially “refreshed,” primarily in its styling and in several new features and technologies.

It may seem a bit odd to continue offering this Toyota flagship sedan, since it casts a shadow into Lexus’ territory, but it’s part of a company strategy to offer vehicles in every segment – in this case, the only full-size sedan in the Toyota stable. There are also more than a few buyers who want the features and performance of a Lexus, but aren’t comfortable driving the more upscale nameplate. Toyota moved 280 Avalons off dealer lots last year, but with the upgrades on the 2011, along with the surge in interest that tends to greet most new models, it expects to sell between 350 and 500 this year. It’s already on sale, with a target demographic of men between 35 and 55 years of age, many of whom are expected to move up from a Toyota Camry.

2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon. Click image to enlarge

Despite its Japanese badge, the model is a red-blooded American: designed and engineered in California and Michigan, built in Kentucky, and available only in North America.

The Avalon’s powertrain remains the same as in the 2010 model, but front and rear styling is new; inside, there’s a redesigned dash and centre console. For 2010, the Avalon came as the XLS, at $39,285, with an available Premium Package that took the price to $45,845. This time around, all of that is bundled into a single trim line, also called the XLS, which comes in at $41,100. The only available option is a premium pearl finish in place of the standard metallic colours, for an additional $220.

The Avalon uses a 3.5-litre V6 engine, mated to a six-speed automatic transmission. Producing 268 horsepower and 248 lb-ft of torque, it’s exactly what you’d expect from a sedan at this level: it’s very quiet and capable with a stout powerband that does what’s asked of it at every position on the throttle. Passing trucks uphill on the highways along Newfoundland’s craggy cliffs proved effortless, and response on the pedal is smooth and linear at all speeds. The six-speed is a good fit and it moves almost imperceptibly between the cogs. It can be controlled manually, but only via the shift lever; there are no paddles on the woodgrain-and-perforated-leather steering wheel. This isn’t about sports performance, but moving people from A to B in luxury fashion. Published fuel figures are 10.6 L/100 km (27 mpg Imp) in the city and 6.8 (42) on the highway. In a roundabout way, a Toyota spokesperson confirmed rumours of an Avalon hybrid by saying that the company’s goal is to provide a gasoline-electric model in every segment in which it competes – which could also explain why it’s keeping such a low-volume car. If a Camry hybrid’s not luxurious enough, and you justifiably don’t want the forgettable Lexus HS 250h, an Avalon hybrid would be a tasty choice.

2011 Toyota Avalon
2011 Toyota Avalon. Click image to enlarge

Engine power goes strictly to the front wheels; although some competitors in the large-car segment offer all-wheel, it would both add to the price and, as Toyota’s reps pointed out, distort the almost-flat rear floor that makes this car viable for three passengers across the rear seat, as I discovered when being ferried around St. John’s to a dinner stop.

Any bumps and road imperfections stop well before they get to the cabin – there’s even a felt liner in the rear wheel wells (and has been since the first models, so don’t worry about its longevity in winter) to muffle the sound of stones being thrown up against the inner fenders. The steering is pleasantly light and just right for the car: it feels more substantial than a Camry, but it’s not a sports sedan and isn’t meant to be. The brakes have good bite and stop the car with confidence. A brake override system will be added to all Toyota models by the end of calendar-year 2010, in response to the recall situation, and the Avalon has its already in place.

2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon. Click image to enlarge

The interior is roomy, so much so that moving into this rather than a Venza could be viable for people who want interior space without buying a utility vehicle: while the Venza has a bit more headroom and shoulder space, the Avalon has more legroom for both front and rear passengers. The rear seats don’t fold, but they do recline. At almost 408 litres (14.4 cubic feet), the trunk is smaller than in most of the competitors Toyota is specifically targeting – cars that include the Hyundai Genesis, Chrysler 300, Ford Taurus and Buick Lucerne – and the opening is small, as well, with gooseneck hinges that protrude into the space. That said, it’s still more than enough to take pretty much whatever you need for the golf course or the weekend resort, and there’s a pass-through for the skis in winter.

Focusing on a younger demographic means adding goodies and bringing everything up to date, which the 2011 model does. The previous mishmash of colours on the instrument panel have been streamlined into a series of Optitron gauges, while the centre stack sets the navigation and climate system into a metal-accented square. It’s much simpler and far less cluttered than the button-fest you got on the 2010 model when the sliding door for the stereo was opened. Standard features that used to be optional include a JBL audio system, navigation, Bluetooth, and an eight-way power passenger seat with a power lumbar support.

Other new features include a backup camera, touch-screen capability on the navigation system, a USB port, XM satellite radio, foldable mirrors with integrated LED turn signals, and a switch for turning off the vehicle stability control. The front and rear lights are now outlined with so-called “light pipes,” which are LED in the rear, and which look really nice in the dark. The headlamps are projector-beam halogen; xenon would have sent the price too high.

2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon
2011 Toyota Avalon. Click image to enlarge

Rain-sensing wipers, part of the option package on 2010, have been dropped in favour of variable intermittent, and while some may think that’s a step backward, I’m glad to see it: no one makes rain sensors that work accurately in drizzle, and I’d like to see everybody throw them on the trash heap. I also like the fact that you insert the key in the ignition and turn it. It’s no hardship over pushing a starter button, and you always know where the key is. That said, one thing that does need to be added is a release button on the trunk lid. You can open it with the key fob or a switch on the dash, but I also like being able to pop the trunk at the car without reaching for the fob. I’ve also always wondered why Toyota and Lexus have never added a three-flash signal feature – where you tap the turn signal lightly to activate three clicks of the signal to indicate a lane change – when even some lower-priced cars have it. It’s a little touch that makes it feel more luxurious.

Everything else feels top-notch, though, including the comfortable seats, excellent fit-and-finish, soft-touch materials, and authentic-looking woodgrain. So why not move up to a Lexus? The 2010 Lexus ES 350 comes in at a base $41,950, which also gives you the 3.5-litre V6 and six-speed automatic, but the company has naturally made the packaging different in order to keep them apart. The Lexus is also a smaller vehicle, with less interior room. The ES includes some items missing on the Avalon, including a power-adjustable steering wheel, ten-way seats, rain-sensing wipers, pushbutton start, and water-repellent door glass. But then you must add a package to get the navigation and USB slot, and while that also gives you heated and ventilated seats, it sends the price to $45,800. While a difference of $850 might not be all that much between the base ES 350 and the everything-in Avalon, that additional $4,700 to get a navigation package on the Lexus would probably be more of a deterrent.

Car shoppers should at least give it a whirl before automatically heading over to the Lexus store – or even over to the SUV/crossover section of the Toyota depot. It’s not a spectacular car, but it’s genuinely very nice: comfortable, pleasant to drive, handsomely if not aggressively styled, and very roomy. No wonder they even still make it.

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