And you won’t believe where most of them were found

Automotive badge engineering is something to behold. You get a car, badge it with another nameplate or make, and – VOILA! – new car to sell to the masses.

But, with BMW, badge engineering is something entirely different. It’s the process of affixing as many BMW M badges to the new 2015 BMW M3 as possible. And there are many.

Car & Driver recently gave their new BMW M3 a once over to see how many M badges they could find in plain sight and the number is staggering: 67. That’s 67 M badges found without peeling away any parts.

Where were most of them found? The undercarriage. Almost every unique M piece, from suspension to exhaust to engine undertray wore the slanted M. Of the 67 badges in total, 39 of them were found underneath the car.