I'd have a really tough time deciding between the RAV and the CX-5. The Mazda is as good looking as any CUV has been, and the new AWD system is great too. If I lived in the US, Toyota for sure as Mazda has no traction there, so dealers suck, are sparse, and resale blows. But Canadians love Mazdas, so those issues are not so north of 49.