Yeah, I don't get it, this really dilutes the brand and actual R Sport models actually lose value if some welfare spec 4 banger can get the R sport badge.
Is that actually true?
Absolutely, its like Mcdonalds having a Gordon Ramsay meal, cheapens the whole brand.
So you have proof?
You don't need proof. Just think about it. Let's say you're loaded and want to buy the top of the line R Sport model, with the engine, the body kit, the badge and all the bells and whistles. But then you notice that some guy you know leases a 2.0d with the R package and for much less money he has a car that looks just like the one you want.
Are you still going to consider splurging on the top of the line model if you know that it'll be mistaken for the everyman's Jag ? You want exclusivity, you want premium, you don't want to get a car that looks like other cars half the price.