today i have had three "leads" on used cars all turn out to be invalid e-mails. who the hell bothers to click on a vehicle, submit any information only to leave a fake e-mail?
i'm not a template guy, so i actually look at the car, workout the numbers, and send an individual response to each request. so getting it kicked back really sucks... screws with my closing ratios and all that, wastes my time, and knocks me out of any type of rotation for getting leads...