Interesting package, I call BS on the "it's about a foot narrower than the full-size offroad truck" argument, however.
The Colorado is about 74" wide IIRC, and the regular half-ton trucks are all 79 - 80" wide. So no more than 6" difference in width. That's still a significant difference - and if feasible I'd prefer to drive the smaller truck. But it's not even close to a foot narrower.
Unless they are including the width of giant side mirrors on some full size trucks? Or is the Raptor 6" wider than a normal F150?