if this was their best effort and they couldn't just take a small loss on each and blow them out for a price that makes it seem like a steal, they really did fail.
when it is more viable to walk away from the r&d, parts contracts, etc. than to just just keep making it... wow.
as long as they don't make it a better car but try to make up for lost profits by charging 20 grand... ok.
to me, anyone in this segment just needs to decide what route to go... not like mitsu had a stellar reputation to tarnish anyway, i would have just found ways to make the car even more inexpensive and sold based on being just so damn cheap... in that segment, people buy price/payment, not necessarily a car.