Really remarkable, not a word in the article about VW's current troubles and the possible effect on MSRP. If I'm not mistaken there has been talk about incentives to maintain some type of sales momentum given the loss of diesel sales, ... yes ... no? We wouldn't know it from this article, its business as usual but in fairness perhaps the article was in prep long before the VW emissions scandal.
The article was written before all the sh!t hit the fan for VW several weeks ago.
I also highly doubt they'd do anything along the lines of discounting.
1. they don't need money
2. it would be a sign of weakness and exacerbate lease residuals etc.
3. why would a gas VW or non-implicated diesel VW be any less valuable now than before?
4. assuming a suitable fix can be found that does not impact performance etc. why would an impacted diesel VW be that much less valuable than before?
5. they don't need money
6. this isn't like the Toyota thing which was, at least allegedly, a safety issue. This is ultimately a very technical emissions issue that most people would never notice. Some people might get their nickers up in a knot (XTraction types) but I would wager those folks represent a small part of VW's customer demographic anyway
7. rebuilding the brand and buring this is what they need to do, and reducing MSRP or offering incentives is definitely not the way to do that
8. they still don't need money