This seems to me to be for the most part more of the same from Toyota lately. None of their vehicles are class leading. Most have powertrains that are closing in on a decade old. I know the "if it ain't broke, don't fix it" works to some degree, but they may find themselves left behind in the future (like the old GM did).
This car should not have the essentially the same output as a 2003 Corolla, especially in the day of 138 hp subcompacts like the Kia Rio, Hyundai Accent, and Chevrolet Sonic. At least have optional engines, to elevate the model range, like the VW GTI, Focus ST, Civic Si (R).
I give them some credit for trying to inject some youthful styling into their lineup, and this one looks "OK" but many look awkward.
It seems like Toyota is resting on the "reliability" laurels. All the more reason to sell this as a Toyota, some buyers may skip over it if all they want is boring transportation with a reputation for past reliability.
After reading many US magazine reviews of the iM and iA, it is kinda sad that the most enjoyable Scion (outside of FR-S) is a rebadged Mazda (iA), of which the biggest complaint was front end styling......which is the only part Toyota did.
Come on Toyota, you are capable of better. Get back to what got you to be the #1 car maker.....start pushing the envelope a little. This car had potential...but they blooped one over the infield rather than swinging for the fences.