All told, we’re sitting at $34K for this premium compact wagon before destination and taxes are figured in. At this price, it would be nice to see a blind-spot warning system included.
That’s a few bucks, to be sure, but this needs to be looked at in the context of compact crossovers with which the Sportwagon competes. It’s easy to find a loaded Mazda CX-5 or well-equipped Ford Escape with the same (or higher) price tag, so I don’t find the wagon’s pricing structure to be unreasonable. It’s competitive on interior space; to me the fundamental decision buyers need to make is high seating position and all-wheel drive versus driving dynamics and efficiency.
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To that end, the automatic Sportwagon achieves ratings of 9.6 L/100 km in the city and 6.7 on the highway.
So it doesn't do any better in terms of fuel efficiency than the Escape or the CX-5, it doesn't have AWD (so we have to compare the CX-5 and the Escape in FWD trim only), and at $34k, you can get a fricken GTI for $34k before taxes and freight are factored in - that GTI has a bigger navi screen, too. The CX-5 loaded (GT trim) requires AWD, but the 2.5L FWD autobox GS is still $3,000 cheaper than this. And the Escape? A 2.0T FWD Titanium (top trim) is $29,750...so thousands less than your beloved and 'reasonably-priced' Sportwagen.
I don't have a problem with the base prices - it's the option packages that are very Germanic and absurd.
A $2,200 bump nets the Comfortline, adding such goodies as faux leather for the seats, 16-inch wheels, and fog lights.
That's the horrific rip off, here. Faux leather and fog lights? 1" larger wheels, which are still puny (relatively speaking)? I'd never pay $2,200 for it. Oh wait, it comes with extra chrome trim, too
VW builds some great cars, but whomever is in charge of the packaging needs to be taken out back and shot. It's faking ridiculous and positions like yours, Haney, support the ludicrous pricing regime. I doubt your writing "VW, you need to be more reasonable with your option packages" will make the company drop the prices at all...but still, whose side are you on? Other than that one line, I quite liked your article, but I'm really ticked off when auto journalists support poor pricing packages.