So, there's a $20k SRP difference between these two cars. I wonder how the margins compare and, if they are about the same, what (if any) material differences has Lexus built in to the GS for the extra $20k. Or the inverse, what has Hyundai left out (if anything)?
Cynics will say 'marketing' but the GS didn't cost $20k more than the Genesis to promote. Is there $20k in additional value in materials...technology...features...R&D?
Could it be efficiency...has Hyundai figured out how to build the same car as Lexus for $20k less...and learned how in a fraction of the time? Maybe, but it would seem un-Toyota-like for Lexus to be that bad at manufacturing.
Again, if the margins are about the same and the Lexus costs $20k more, where'd the money go?
People sometimes say that you get what you pay for...does it hold true here?