If you want a fast BMW Coupe on the cheap what's wrong with the M235i? I think it would out perform this new 435 ZHP edition. Plus shouldn't there be a proper 2 series M car coming shortly that will slot under the M4 and offer almost the same amount of performance. I don't get why someone would pay $70K for such a vehicle. That being said, like any special edition German car, people will line up out the door no matter what the price of options are.