It just kind of dawned on me how cool the Polestar program is. Imagine being able to take your regular BMW or Mercedes in to the dealer and getting it M'ed or AMG'd?
Its more like 335is or C450AMG or an APR flash than a real AMG or M (which would be the "real" Polestar car with actually different mechanicals).
That said the fact they make it possible to do after you buy the "normal" car + full warranty is unique I believe.
It definitely is a nice option Volvo offers. Seems a bit weird that of all car companies to offer a tune, the sensible Sweds's would offer such things. You'd think they'd offer something that improves the safety or possibly fuel economy, but performance, it's surprising more car companies don't offer this.