i believe it.28 in the visible area(exterior and interior)39 of them in the UNDERcarriage, which is fine, because it shows how "bespoke" the M cars really are.but 28 in the cabin and exterior body parts IS excessive.
Just throwing out the reason for it:BMW lost a legal application against Nissan for the Infiniti use of M as a Trademark on the basis that BMW did not prove that it "used" the "M" moniker sufficiently. So, BMW is now ensuring that the "M" is being "used".