People will pay $60K for a 3 series BMW without blinking, "Oh its a BMW, its ok"....this thing which is bigger, faster, way better looking (IMO of course), "holy crap thats a lot of money for a Caddy". I don't find a lot of the german cars that good looking anymore, the E39 5 series was beautiful, the W124 E class was beautiful and they performed better than anything that Caddy had on the market with ease, today, no longer the case. Ze Germans are no longer head and shoulders above them in any way shape or form except for brand cachet. The badge whore types thing that the BMW or Merc will impress the neighbors while a Caddy will look like you cant afford the german competition, Caddy has to overcome that stigma and it should keep its pricing up. They cant afford to be looked at as the cheaper alternative.