Topic: Grand Wagoneer A "Priority" For Jeep

[sailor723]

I honestly didn't know that there was a need for another 7 passenger SUV. Are people really buying these things?

Well they sure aren't building these things with the Canadian market in mind. Large SUVs like the Durango, Tahoe, Expedition, and the various luxury variants sell much better in the U.S. than here.

In the case of Jeep, this isn't strictly about offering a seven seater; it's about pushing further upmarket and capitalizing on the massive brand equity they have. I would assume that developing markets like Russia and China are also a factor.

That reference to overseas markets is probably a fair comment. I think they can market Jeep as "premium" overseas.

 Jeep was the darling of the upscale suburb/country club/yacht club set in the 90's but that's long gone. 20 years ago our yacht club parking lot was full of JGC's on a race night. Today you'd be lucky to see 2 or 3.

[OliverD]

Jeep was the darling of the upscale suburb/country club/yacht club set in the 90's but that's long gone. 20 years ago our yacht club parking lot was full of JGC's on a race night. Today you'd be lucky to see 2 or 3.

There was also no Lexus RX, Mercedes ML/GL, BMW X5, Audi Q7, Lincoln Navigator, Cadillac Escalade, etc.

[PJ]

The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that role.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV.

[Carboy]

"The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that row.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV. "


ARRRRGHHH!!!!!

Stop - you're freaking me out!

[PJ]

"The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that row.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV. "


ARRRRGHHH!!!!!

Stop - you're freaking me out!

Why?

[OliverD]

The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that role.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV.

I think that would be overkill; a new Grand Wagoneer should be to the Grand Cherokee was the Mercedes GL is to the ML.

[northsparrow]

This Grand Wagoneer could be a potentially excellent application for surplus 1.4 Liter Mulitair engines -
they could attach one to each wheel.

[Noto]

This Grand Wagoneer could be a potentially excellent application for surplus 1.4 Liter Mulitair engines -
they could attach one to each wheel.

[PJ]

The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that role.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV.

I think that would be overkill; a new Grand Wagoneer should be to the Grand Cherokee was the Mercedes GL is to the ML.

But that would be the existing  Durango. 

[Noto]

The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that role.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV.

I think that would be overkill; a new Grand Wagoneer should be to the Grand Cherokee was the Mercedes GL is to the ML.

But that would be the existing  Durango.

So?  GM used to have 2 versions of every car under different brands, and they seem to be doing just fine (subject to some bailouts).

Hyundai/Kia's still doing it rather effectively, too.

[PJ]

The Commander was a slightly larger version of the Grand Cherokee.  Now the Durango fills that role.  I think if they really want to do a Grand Wagoneer they should base it on the Ram.   That would make an interesting full size SUV.

I think that would be overkill; a new Grand Wagoneer should be to the Grand Cherokee was the Mercedes GL is to the ML.

But that would be the existing  Durango.

So?  GM used to have 2 versions of every car under different brands, and they seem to be doing just fine (subject to some bailouts).

Hyundai/Kia's still doing it rather effectively, too.

I'd rather have a choice of models that was more then just the trim.  To each their own I guess. 

[Sir Osis of Liver]

I honestly didn't know that there was a need for another 7 passenger SUV. Are people really buying these things?

Well they sure aren't building these things with the Canadian market in mind. Large SUVs like the Durango, Tahoe, Expedition, and the various luxury variants sell much better in the U.S. than here.

In the case of Jeep, this isn't strictly about offering a seven seater; it's about pushing further upmarket and capitalizing on the massive brand equity they have. I would assume that developing markets like Russia and China are also a factor.

That reference to overseas markets is probably a fair comment. I think they can market Jeep as "premium" overseas.

 Jeep was the darling of the upscale suburb/country club/yacht club set in the 90's but that's long gone. 20 years ago our yacht club parking lot was full of JGC's on a race night. Today you'd be lucky to see 2 or 3.

The Grand Cherokee is only outsold by the Explorer in the US. I don't think they'd have much difficulty in  moving a properly done Wagoneer.

[OliverD]

But that would be the existing  Durango.

Like I said though, this vehicle would be placed above the Grand Cherokee. The Durango nameplate and the Dodge brand don't have the cachet to compete in the $60k+ segment. I'm sure there would be some overlap between a base Grand Wagoneer and a higher end Durango but the two could coexist IMO, especially in the larger U.S. market where people actually buy larger SUVs in reasonably large numbers.

[MarkStevenson]

But that would be the existing  Durango.

Like I said though, this vehicle would be placed above the Grand Cherokee. The Durango nameplate and the Dodge brand don't have the cachet to compete in the $60k+ segment. I'm sure there would be some overlap between a base Grand Wagoneer and a higher end Durango but the two could coexist IMO, especially in the larger U.S. market where people actually buy larger SUVs in reasonably large numbers.

If Land Rover can do it, so can Jeep.

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[paul246]

Chrysler could call it the Canyonero, or is that name already taken? 

[PJ]

Chrysler could call it the Canyonero, or is that name already taken? 

Yep. My Expedition has it.