Topic: Hyundai Gives Full Details On 2015 Genesis Sedan

[Autos_Editor]

Rear-wheel drive gets cut in favour of standard H-TRAC all-wheel drive

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[SaskSpecV]

Rear-wheel drive gets cut in favour of standard H-TRAC all-wheel drive

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I didn't realize the new Genesis was going all-AWD - I thought it was only going to be an option.  Is RWD still available for US-spec Genesis?  But to be fair, keeping RWD for the Cdn market probably didn't make much sense for Hyundai, based on how few Genesis they sell here.  Dealers wouldn't want to stock them anyway, if they could get their hands on an AWD version instead.

[SaskSpecV]

Hmmm - autos.ca article says the V8 starts at 53K in Canada.  Autoblog is saying the V8 is $62K in Canada, only trim being fully loaded.
$53K seems reasonable (especially if it's the top trim, with the V8), but another 10 grand on top of that seems way too steep.

Mark, can you confirm those numbers?  Probably autoblog that's wrong, no? 

http://ca.autoblog.com/2014/02/13/2014-toronto-auto-show-2015-hyundai-genesis-sedan-price-canada/

[MarkStevenson]

Hmmm - autos.ca article says the V8 starts at 53K in Canada.  Autoblog is saying the V8 is $62K in Canada, only trim being fully loaded.
$53K seems reasonable (especially if it's the top trim, with the V8), but another 10 grand on top of that seems way too steep.

Mark, can you confirm those numbers?  Probably autoblog that's wrong, no? 

http://ca.autoblog.com/2014/02/13/2014-toronto-auto-show-2015-hyundai-genesis-sedan-price-canada/

My bad -- thanks for the catch. I misread the pricing table at the bottom of the press release.

Article has been updated. You can cash in your drink ticket the next time you're in Halifax.

[Northernridge]

The V8 car is going to have to be awful, awful good to sell into the 60's. I liked the Genesis when it was priced comparably to the TL and ES350, etc. Hyundai is going to have to convince me all over again that the Genesis can compete at this price point. Presently, I couldn't imagine paying the same price for a Genesis that I could for a Lexus GS350...and having a V8 does't change that.

Hyundai should invite me to drive their new V8 Genesis for a week. 

[Patrick_D1]

Rear-wheel drive gets cut in favour of standard H-TRAC all-wheel drive

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I didn't realize the new Genesis was going all-AWD - I thought it was only going to be an option.  Is RWD still available for US-spec Genesis?  But to be fair, keeping RWD for the Cdn market probably didn't make much sense for Hyundai, based on how few Genesis they sell here.  Dealers wouldn't want to stock them anyway, if they could get their hands on an AWD version instead.

While the AWD is standard, note that it's very much a rear-biased system. The only time more than 40% of the torque output is going to the front is if heavy traction loss is detected off the line. Otherwise, the car is sending 60-100% of the power to the rear wheels, especially while cornering and with Sport mode engaged.

The V8 car is going to have to be awful, awful good to sell into the 60's. I liked the Genesis when it was priced comparably to the TL and ES350, etc. Hyundai is going to have to convince me all over again that the Genesis can compete at this price point. Presently, I couldn't imagine paying the same price for a Genesis that I could for a Lexus GS350...and having a V8 does't change that.

Hyundai should invite me to drive their new V8 Genesis for a week. 

Having driven both, I like our odds. Of course, I encourage you to find out for yourself! The car was designed from the ground up to take the fight to cars like the 5-series, E-Class, and A6, not entry-luxury cars based on mass-market platforms.

[jyarkony]

The V8 car is going to have to be awful, awful good to sell into the 60's. I liked the Genesis when it was priced comparably to the TL and ES350, etc. Hyundai is going to have to convince me all over again that the Genesis can compete at this price point. Presently, I couldn't imagine paying the same price for a Genesis that I could for a Lexus GS350...and having a V8 does't change that.

Hyundai should invite me to drive their new V8 Genesis for a week. 

You let us know when you plan to be in Toronto this summer (no, we're not going to fly you in and put you up, unless you want to stay at Jacob's place or babysit my kids), and I'll work on Force for a special dispensation - he's generally pretty open-minded, and being our resident Berlin Taxi advocate, you are exactly the person Hyundai needs to convince, so it would make an interesting 'case study' article much as we did with Fob and the pickups.... not sure if we'll have an E-Class, but that would make it ideal. I'm sure we'll do that comparison whether you come down to the big smoke or not, but would love to have you on board.

[SaskSpecV]

Thanks for the update Force.  You probably can't speculate here, but what do you think will be the sales breakdown between V6 vs V8? Based on the pricing structure (V8 at 62K, only fully loaded version available), I'm guessing Hyundai Canada isn't planning on selling too many of them.  I'd think > 90% of sales will be V6 models, and nothing wrong with that - probably a sweet spot in the price/performance ratio.

I'd like to see the "upstart" Genesis succeed, and I don't doubt it can be compared with the German luxury midsizers.  But I also think NR is right - most actual consumers will be comparing it primarily against AWD versions of GS, TLX, Q50/70, etc.

That might be a nice autos.ca test - comparison of AWD luxury/sport sedans available at the 50K pricepoint, regardless of size or badge...

[SaskSpecV]

Article has been updated. You can cash in your drink ticket the next time you're in Halifax.

Hmmm, maybe a special trip to the Maritimes is in order? Make mine "Premium, dude..... PREMIUM!!!!!"

[mmret]

The V8 car is going to have to be awful, awful good to sell into the 60's. I liked the Genesis when it was priced comparably to the TL and ES350, etc. Hyundai is going to have to convince me all over again that the Genesis can compete at this price point. Presently, I couldn't imagine paying the same price for a Genesis that I could for a Lexus GS350...and having a V8 does't change that.

Hyundai should invite me to drive their new V8 Genesis for a week. 

You let us know when you plan to be in Toronto this summer (no, we're not going to fly you in and put you up, unless you want to stay at Jacob's place or babysit my kids), and I'll work on Force for a special dispensation - he's generally pretty open-minded, and being our resident Berlin Taxi advocate, you are exactly the person Hyundai needs to convince, so it would make an interesting 'case study' article much as we did with Fob and the pickups.... not sure if we'll have an E-Class, but that would make it ideal. I'm sure we'll do that comparison whether you come down to the big smoke or not, but would love to have you on board.

He could drive the E-Class all the way from MB....question is, can/will he drive home in a Genesis?

I can see the Genesis 3.8 comparing favorably both upwards (E/5'er/GS/A6) and downwards (TL, S60?) but the V8 is a bit less certain.....

[Patrick_D1]

Thanks for the update Force.  You probably can't speculate here, but what do you think will be the sales breakdown between V6 vs V8? Based on the pricing structure (V8 at 62K, only fully loaded version available), I'm guessing Hyundai Canada isn't planning on selling too many of them.  I'd think > 90% of sales will be V6 models, and nothing wrong with that - probably a sweet spot in the price/performance ratio.

We expect a significantly higher volume of V8s than that. Projections put it somewhere in the 25% range. This isn't just grabbed out of the air, but rather based on past sales performance and customer data.

[Northernridge]

I'm actually optimistic that it's a very good car but north of $60k is a different kettle of fish (in term of competitors) than the 50k-ish segment. Which is why I sincerely want to give the AWD V8 a serious go.

[sailor723]

I would wonder if Hyundai dealers can deliver an appropriate level/type of service for this market segment in terms of the sales experience and the after sale interaction with the service department. Our local dealer seems kind of huckster-ish/ carnival-like in terms of his ads and sales promos. (Big flashy ads/big screen TV with every purchase/pictures of Sam and Shirley Suburb taking delivery of their new Elantra etc etc type of stuff). Not the sort of feel you'd get in a Lexus/BMW etc store.

[mixmanmash]

I am very interested to see this new Genesis.  The details sound promising.  Pricing is decent.  62k in a Hyundai is like 80k in a E-class from what it looks like.

The dealership and service experience needs to improve, especially with the skeevy GoAuto dealers around here.

Seriously, I hope they spin off a luxury division with separate dealerships.

[mmret]

After seeing the car at the Autoshow I have to say I am very impressed (have a post in my Buying/Selling thread with details).

The dealer service angle is a potential issue. However I'm sure we can lean on Force to get stuff sorted out, eh?

[sailor723]

Further to the Hyundai dealer "type" I heard a radio ad today hyping an Accent L for $35 a week. No mention of the term but I'm assumiong it is basicly the life of the car plus six months. 

[Northernridge]

If I wanted a Genesis I'd get one regardless of the dealership (good or bad). Mercedes Winnipeg is no screaming hell – the best part of going there is checking out the nice hardware.

Besides, I actually think that Hyundai knows it has to go the extra mile for Genesis/Equus owners...I'm sure they're thinking hard about this.

[Ex-airbalancer]

I am very interested to see this new Genesis.  The details sound promising.  Pricing is decent.  62k in a Hyundai is like 80k in a E-class from what it looks like.

The dealership and service experience needs to improve, especially with the skeevy GoAuto dealers around here.

Seriously, I hope they spin off a luxury division with separate dealerships.

At least their shop rate will be lower the other luxury divisions
Where the CUV to face off with Q5, X5,QX, and RX ?

[mmret]

I am very interested to see this new Genesis.  The details sound promising.  Pricing is decent.  62k in a Hyundai is like 80k in a E-class from what it looks like.

The dealership and service experience needs to improve, especially with the skeevy GoAuto dealers around here.

Seriously, I hope they spin off a luxury division with separate dealerships.

At least their shop rate will be lower the other luxury divisions
Where the CUV to face off with Q5, X5,QX, and RX ?

As long as its not called a "X Genesis"

[mmret]

the best part of going there is checking out the nice hardware.

Not sure if metal

Or silicone