Topic: Cadillac ATS Set To Get Blown V6 And V8 V Models

[Autos_Editor]

ATS-V and ATS-V+ will pack serious grunt and be powered by forced induction engines

Read More...

[PJ]

Good way to make the ATS interesting. 

[mixmanmash]

Word on the street is that Mark Reuss wants more American wagons....please ATS wagon, please ATS wagon.

FWIW, he did say that we need more "affordable" wagons as essentially any of the wagons you want are north of 50K.

I didn't realize the ATS was going to get the twin turbo V6 AND the V8? That doesn't seem to make sense to me as the make more or less the same power.

Twin Turbo 6 and a Supercharged V8...  So definitely not the same power.

[Northernridge]

I doubt they'll use the nomenclature claimed above. Makes no sense to have it differ from the CTS. I'd expect a V-Sport and V. Meanwhile V+ is just stupid. Cadillac need to avoid past GM branding errors to be taken seriously, they should manage "V" with the same rigor that Mercedes manages AMG.


Sent from my iPad using Tapatalk - Now free...and worth it (which means valueless).

[aquadorhj]

I doubt they'll use the nomenclature claimed above. Makes no sense to have it differ from the CTS. I'd expect a V-Sport and V. Meanwhile V+ is just stupid. Cadillac need to avoid past GM branding errors to be taken seriously, they should manage "V" with the same rigor that Mercedes manages AMG.


Sent from my iPad using Tapatalk - Now free...and worth it (which means valueless).

but there's AMG appearance package, regular AMG then AMG Black Series.
that's certainly better than BMW's 'stick on M sticker on everything' marketing, but still there's couple level's of AMGness.

[Northernridge]

I doubt they'll use the nomenclature claimed above. Makes no sense to have it differ from the CTS. I'd expect a V-Sport and V. Meanwhile V+ is just stupid. Cadillac need to avoid past GM branding errors to be taken seriously, they should manage "V" with the same rigor that Mercedes manages AMG.


Sent from my iPad using Tapatalk - Now free...and worth it (which means valueless).

but there's AMG appearance package, regular AMG then AMG Black Series.
that's certainly better than BMW's 'stick on M sticker on everything' marketing, but still there's couple level's of AMGness.

All good points, there is also an AMG S now. Consistency over time, across models and reverence are the important aspects. Stuff like appearance packages drag down prestige/credibility.

Mercedes has had the benefit of time to build a reputation for their AMG program. We all generally understand that AMG means big, fast engines. We also get that Black Series is even juicer, exclusive best-of-breed and includes more chassis tuning. We're now supposed to be learning that the S series create more horsepower than regular AMG trim.

Cadillac has a good thing going with the big dog V, and introducing the V-Sport was a good idea. They should stick with it, continue to back it up with performance and as we say in my field, build equity in it.


Sent from my iPad using Tapatalk - Now free...and worth it (which means valueless).

[SaskSpecV]

Cadillac has a good thing going with the big dog V, and introducing the V-Sport was a good idea. They should stick with it, continue to back it up with performance and as we say in my field, build equity in it.

At first I was skeptical of the "V-sport" badge - I thought Caddy was diluting their awesome "V" line.  But it's probably a good move, as there was just too much separation between the regular and "V" models (i.e., old CTS - 320 HP V6, next step up = 556 HP CTS-V).  The "V" line is simply overkill for most people, and "V-sport" should fill in nicely.  But those who truly want and appreciate the extreme performance will understand the difference between "V" and "V-sport".

[Spec5]

Well I'm already confused. So the "V Sport" is a lower performing machine than a regular "V" - isn't that a little @ss backwards? That would be like the Nissan Sentra SE-R Spec V being a "lesser model" than a Sentra SE-R. Usually the more letters the more prestigious the vehicle no?

I agree that V should have been left on its own. Call it the CTS Sport or CTS Emerald or CTS Pinnacle or CTS Premium or my personal fav. CTS Elite! (yes with the ! in there - that should make the posers REALLY happy! But if its not a V - its not a V. Quit trying to dilute that moniker that V now stands for with Cadillac just so you can squeeze a couple more sales - its only going to confuse people. As hard as Cadillac (and GM for that matter) has worked at making so much better vehicles don't cheapen that hard work by pimping out your performance moniker.

[MarkStevenson]

Well I'm already confused. So the "V Sport" is a lower performing machine than a regular "V" - isn't that a little @ss backwards? That would be like the Nissan Sentra SE-R Spec V being a "lesser model" than a Sentra SE-R. Usually the more letters the more prestigious the vehicle no?

I agree that V should have been left on its own. Call it the CTS Sport or CTS Emerald or CTS Pinnacle or CTS Premium or my personal fav. CTS Elite! (yes with the ! in there - that should make the posers REALLY happy! But if its not a V - its not a V. Quit trying to dilute that moniker that V now stands for with Cadillac just so you can squeeze a couple more sales - its only going to confuse people. As hard as Cadillac (and GM for that matter) has worked at making so much better vehicles don't cheapen that hard work by pimping out your performance moniker.

No different than all the brands:

Lexus has F sport and the actual F cars like the IS-F
BMW has M sport trim lines and the actual M cars
AMG has AMGpackages, AMG cars, and AMG black
Audi has S-line, S cars, and RS cars.
Porsche has S, GTS, RS, Turbo, GT3, GT2 - 1000 different names.

Cadillac has V sport and V cars.

Which makes the V and V+ rumours all that much more confusing. The V6 TT ATS should be Vsport and the V8 just called ATS-V. None of this V+ garbage.

[Northernridge]

I gather the "V+" moniker is speculation from a automotive journalist and not a release from Cadillac.