Pirelli World Whatever championship?! That's their claim on proven race-winning technology and their ability to build a sportscar that will actually be fun to drive? C'mon Hyundai/Kia get serious - get in a recognized series - Tudor, SportsCars in Europe, Nascar, ANYTHING! There's no cred here and anything they have in the market right now - ie. Genesis Coup while a nice looking car and looking good on paper apparently there's a lot of experience that is still missing. Go racing, REAL racing and find that! THEN maybe you'll get some credit.
I mean really its not like they can't afford it! Who wouldn't love to see a factory Kia/Hyundai team in Tudor?