While I think it looks much better than the current generation of F150s, I dont get the need for this engine. If you want to tow, Ecoboost/V8, if you are a fleet owner, the V6.....what the hells the point of this thing?? "I dont need the power of the Ecoboost, the reliability of the V8 or the fuel efficiency of the V6......if only they made an engine for me!!".