I think this is a great car, perfectly aimed at its target market. Sport might be a bit of a stretch, but if it's an upgrade compared to the base it's not a crime to call it that. Would be a great commuter car and then something to hand off to the kids in 8-10 years, when you know it will still be running.
No complaints about the engine either, 99.9% of purchasers, and the people that will be very happy to buy it used 5 years on, will be quite interested in the near-bulletproof reputation than the use of the latest technology to eke out a few more tenths in the km/l race. Might satisfy a lot of other folks if they offered an option, but they seem to know what they're doing well enough.