I think the 95% usage is the problem - also explains why pick-ups sell so well. Many consumers are afraid to buy a car with limited usage, even if they, at the time of purchase, have no need for the extra space.
My brother's buying a minivan to replace his rogue because he has 2 child seats. His Rogue is a 2-seater (children excluded), so if they ever want to go out with friends, they can't carpool. Is that really a big deal? To them, it is. In the 2 years that they've had the Rogue, they've "needed" to drive friends all of twice.
My daily commute is 13.6km each way. Gets cold, so even 100km range would give me some anxiety for putting on the heater, radio, etc. At 150mi (240ish km), I'd be more inclined, but fear for when I want to go skiing on a weekend, etc. Even as a second car to an ICE, I don't think I'm ready for something that can't be refuelled quickly on the go. I also wouldn't be willing to sacrifice an extra 30 mins to charge a car on a longer trip if there were free supercharging stations. As much as I'd like to love electrics, I think hybrids are the way of the future. To wit, I think the Volt's powertrain is really the smartest, though it could be far, far better (small diesel generator, better battery tech, exhaust heat recovery to warm the battery, etc).