Like you say, it's what the owner puts at a priority. Options for me are at the bottom of the list. The order for me is close to this: Exterior looks, interior looks/comfort, price in class, reliability, cargo space (miss the Mazda6 sport hatch), reasonable performance (for me 175hp to 200hp is enough for fwd midsize), handling, fuel economy, then options. As a next car it must have: Bluetooth, USB, leather wrapped steering wheel with controls, auto headlights, and alloys. Nice to have: leather, fog lights, bi-xenon lights, nav.