For example, in 2012 Cadillac sold just over 2,600 cars in total, for the year.
Took me a sec to figure out, those numbers are the ATS, CTS, and XTS. Because the Cadillac brand did 6644 for 2012. And has already past that number for 2013. In Canada it doesn't come close to the German competitors or Lexus, but same range as Infiniti and Acura, and past Lincoln and Chrysler.
Sure this is a Canadian forum, and Cadillac may need to advertise a bit better here to improve sales. But they are doing pretty good in the US, and often surpass the German competitors, and with this new CTS, that is even more likely.
Also the ATS may seem like it's not selling great, but it's achieving the same success when the 2nd generation CTS came out. Averaging about 3000 sales TYD (Canada)
http://www.goodcarbadcar.net/2012/10/cadillac-brand-sales-figures-usa-canada.htmlI suspect Cadillac doesn't do as well as it's German competitors in Canada, is because of Buick. Canadians are far more frugal with their money than Americans, and Buicks quite often meet their needs. Combine Buick and Cadillac sales, and they beat the Lexus brand, and Audi.
http://www.goodcarbadcar.net/2012/10/buick-brand-sales-figures-usa-canada.html