KTM is just noting as more requirements are added, the two best ways to deal with the added costs are to 1. Increase the price, 2. Increase volume which spreads out the price but gets rid of the low volume stuff. Automakers are going after both if possible, they like the higher profit margins of CUVs and every typical person wants them.
But yes, my first Sienna and Odyssey were ranked among the safest vehicles on the road at the time they were released. Both would fail the small overlap test.