As others have said, different vehicles in different segments, each populated by a host of credible alternatives.
As we have owned a Fit for many years - with my wife the primary driver - I can tell you that she couldn't be happier with the car. That goes for me, too. The manual transmission is damned near to perfect, and the car has a frisky, eager nature that makes it a hoot to drive. And the amount of stuff you can haul in that thing with the trick rear seat borders on the unreal, given its small footprint.
Now, there are other entries in its class that offer nicer interiors and more gadgets - so it will depend upon your personal purchase priorities. But I don't think there's a better combination of fun-to-drive and general utility out there.
I drove the Cruze in an autos.ca compact comparison a while back and came away impressed. Solid ride, decent handling and a quiet interior. I did find it a bit underpowered, and thus far, it is probably the class leader in recalls - so take from that what you will. I wouldn't say it is a bad choice by any means, but I would likely choose something else from this very competitive segment.