I disagree entirely. As for your Rav4, XLE AWD (volume model) in US is $25,690 and $29,200 in Canada.
Canadian base AWD is $25,990 vs $24,700 in the US. The RAV pricing brings a lot of value to the base model as it offers an automatic, etc.
As for Subaru dealer quality, it seems to be very hit and miss. Our dealers are very expensive ($120/hr labour) and parts are typically 2-3x the MSRP as well. Yeah, it's possible to get a dino oil change for cheap, but there is a lot of pressure in the service department to increase the cost. They have their own special service schedule that includes "inspections" at every service point, even the 6K oil change interval, raising the cost of the oil change to $150. And I know they do nothing more than change the oil and glance at the underside when the car is up. Hence, the "inspection." BS.
Our local dealers also pad the crap out of the sticker price, raising it ~$3K. I think $1K for freight/PDI would be a pretty fair price. $3000 is stupid. The PDI/freight charges on our 09 Corolla were $1100 and there were no admin fees or other BS adds. It made it palatable to buy new.
That said, I think Subaru makes some pretty awesome products, and the new Forester is no exception. The non-turbo has a clean exterior and the new interior is very nice. I'd have to drive the CVT before I pass judgement on it. The only reason I wouldn't buy a new one is the ridiculous pricing my local dealers use and their incredibly arrogant attitude.