HD will likely find it tough to compete in terms of $$, as you said, it is a few grand more...however, there is always that brand appeal, and the engine in this bike is actually fairly decent (in terms of power, feel, etc)...not class leading likely, but certainly more than competitive (it a comparo i watched last year, it was voted as the best engine in the group of similar type bikes)...it was also a fairly decent handler...it's main criticisms line up with what Lemmy mentioned in his review, the fit and finish was not very good, which is certainly important not only with riders, but in this segment where the other bikes were more polished looking (wires tucked away, parts fitting together tightly, etc).