So with the money Hyundai collects, and pasts on do they claim on their taxes 
The purpose of the program is to help raise money to allow underprivileged children to play hockey. All donations from the program go to KidSport Canada, a non-profit third party that distributes the funds on Hyundai's behalf. KidSport Canada provides tax receipts to each individual donor (if requested), not to Hyundai.
