proving the bait AND switch would be tough...honestly, my beef is the stripper model advertisements with pictures of the top trim shown...they catch your eye with "Ford F150 - $19,995", and show a nice looking one in the photos...then, as you read further down (often buried in fine print), you see the low price is for the bottom stripper model, but the picture shown is of the F150 SuperCrew Premium with every option, and it is $60k...THAT should be illegal...if you are going to advertise a $20k F150, then show a picture of it...if you are going to show the picture of the $60k F150, then put the price of that...that part of the laws needs to be addressed.