Marketing-speak can be upsetting.
Hmm, wonder why they aimed most at the TSX V6 pricing? Could it be that car is generally considered to be overpriced for what it is? And/or because it comes more fully optioned than the Buick (to be determined, but GM often has lots of "options")? Or is it priced this way just because they want an overly high number, so that they can grab excess profits, and the TSX price comparison is just the most convenient marketing excuse for it.
I would love to see one of these magazines take a critical look at the direct added costs of creating upscale versions of cars. In this case, its Six Grand higher in price vs. the normal Regal turbo. Turbo boost, presumably better cooling (although this 270 HP isn't much different than what the Cobalt SS had, so maybe nothing else was done vs. the normal Regal turbo). Different wheels, tires and suspension parts. Not extra parts, just different parts that cost a bit more. Gross profit % on all that?