Badge aside, Touareg exemplifies the difference between a common and luxury good (not exclusive, just luxurious). Everything about it - beyond just the features listed on the specs sheet - feels just that much more well designed and substantial/weighty, and for that the customer who appreciates such luxury pays. It's nice to see the buying public responding favourably to the new model, which although premium/luxury priced does offer solid value versus other players in the class. It's not something I'd buy unless I did a lot of towing or similar, but must say the more of them I see, the more I like it. Just hope the reliability has improved!