If it were my job to push a POS product like the 200 I wouldn't focus on the car, either. Sappy sentimentalism (whether one wants to call it patriotism or local pride or some other exercise of spin-ology) is tried and true.
rrocket makes a good point about the irony of all the "imported from Detroit" jingoistic chest-thumping, when so much of their product is imported from Canada. I know advertising isn't about truth or facts, but puhleeeeeze, that's just a little too rich.
Jaeger
It's not just SOME of their product comes from Canada, easily their BEST products come from Canada. The 300C, minivans and Challenger are the cars that have kept any interest in Chrysler during the BK.
And the REAL irony is these vehicles are the ones that exemplify what the US auto industry is all about:
-Minivan is American as can be...the Americans invented the segment.
-300C is a big, brash RWD sedan with a stomping V8, the type of vehicle that American automakers were known for, from the 50s on...
Challenger=muscle car. Nuff said.
So a TV spot with ANY of these would have been better than the 200 to boast about Detroit being "back"...