Kind of amusing, but I don't get it?Also I thought it was a Jetta.
I liked that black Beetle ad for the new new Beetle
This ad is making the rounds and will be aired during the Superbowl Sunday. Very well done by VW. http://www.youtube.com/watch?feature=player_embedded&v=R55e-uHQna0
Best VW ad.http://www.youtube.com/watch?v=ad4fagTyaM4
We were taught (albeit briefly) that the effectiveness of an add was to convey an important benefit of the thing you were advertizing. Being funny and creative is nice...but if it's not attached to the "thing", then it's not very useful.
Here's the one I recall seeing:http://www.youtube.com/watch?v=cUnEbNgHFco
Probably just boils down to that a lot of 35-50 year old men:1) like/love Star Wars2) are family men and love their kids3) buy family sedans