Anybody that has been following this knew it was coming so that isn't a shock. What bugs me is how ridiculously low the minimum cap was set, only 25GB. Or if you are in Quebec it is 60GB because there is more competition there. How is that for fare?
Saying that, I don't think it is the end of the world except for those that have very high bandwidth usage.
From the article, for $38 you get 65GB or $42 you get 105GB, that is still cheaper than Rogers.
Hopefully people keep writing their gov't and signing the petition.
There was no way to stop UBB because most things we buy are like this. Its just the low caps and price/GB that is horrible.