I like what the S60 offers the market; it has most of the big check marks like a 3 in-front of the hp number, 4 doors, 4 driven wheels (well kind of), and mid-40's pricing. But most of all it offers some uniqueness and style, although subjective, to a somewhat conservative segment. It's also nice how they packaged all of the e-nannies into one option so that you don't have to have any of it, nor pay for it, if you don't want them.
Not that the S60 is really my cup of tea though. But swap the auto 6 for a manual 6 and change the boot to a wagon, hold the line on pricing and it'll shoot up to top 3 on my next car list.