I can see this being big in Japan, it totally looks like a japanese domestic market product. That is not an insult, just an observation. They have different tastes, that can be very quirky compared to what we are used to in NA. Even the name sounds like a bad translation. It's just the caricature grille that I can't get over, the rest of the shape is pretty nice. The front looks animated, and I expect it to talk to me.