I agree with those who call this out on price. I would drive one of these, they are a cool little economy car, but like the Honda Fit, I would be selective as to what level I chose. Despite what many people think, these will be purchased by people on a budget, not always, but often. It is a lot of car for the money, and it is nice to see these features available on a car that doesn't break the bank, but for me, I would need it spec'd out under $20K. When I bought my Mazda 5, I was looking at a fit, but the 5 was a LOT more car for the money. I might have been able to live with the smaller car, but if I could get more for the same money, why not? To jump from the Fiesta to a Focus is not like stepping into a full size SUV, but you can get a bit more car for your money, and still be thrifty. Shop wisely, and I think a person can get a great little car for their money.