It's funny because I still hear comparisons of Hyundai with bargain-basement pricing, and it's true they do offer value-leaders in most segments in which they compete, but in my opinion you don't feel it. Interior materials in a new Hyundai are at least on par with Honda and Toyota, in some cases better. The abundance of soft, textured rubbers and plastics used in new Hyundai cars is impressive in its own right. Not only that, they are building these vehicles to be affordable in the long run as well as in the immediate purchase. The new 6-speed auto is a marvel at this price point - according to my sources, it boasts an average of 12% fuel economy improvement, sheds 12 Kg of weight and 62 fewer parts than the old model, plus it's a sealed unit with transmission fluid that is good for the life of the vehicle. They have also improved the quality of the exhaust system for a longer life, and used a more practical single exhaust outlet as opposed to the dual pipes used previously. The engine uses a timing chain which I believe is good for the life of the vehicle.
Overall a great buy, and not just cause it's 'cheap', but because in some respects it actually is a better vehicle than the competition offered for less. With current incentives, the only trouble will be choosing a Tucson or a Santa Fe, which come out very close.