Exactly, any real gearhead gets plopped into a shiny brand new model for a few hours while being shown all of its best features, you can't help to come away excited.
Now, drive that same car a few weeks later for seveal days away from the PR reps and its true colours will show through.....good and bad
It is often amusing to read what is said about a model once its successor rolls in. For example, check out the Autoblog review of the 2011 Forester and what it has to say about the previous generation:
http://www.autoblog.com/2010/12/10/2011-subaru-forester-quick-spin-review-road-test/"The engine is significantly quieter and a galaxy smoother than the last generation boxer four-cylinder. Whereas the 2010 Forester was saddled with the company's characteristically tractor-esque rumble from under the rounded hood, the 2011 hums along with a fraction of the racket. To us, the improvement would have been worth building five factories to accomplish."
These are the kinds of things you rarely see in an article on a new release. They do complain about the transmission, although it'll probably be replaced with a praise once a CVT comes in:
"Unfortunately, the new engine is still bolted to the same four-speed automatic transmission that Moses brought down from Mount Fuji."