FYI: A literally stripped off Yaris LE 5-door in Canada is $15,000. A much better equipped Fiesta SE hatch is $16,800. When you get to the Yaris RS, it is MORE expensive and severely lower equipped than the Fiesta SES.
If ppl are talking about basic Yaris transportation then it's the 3 Door CE which is $13,900 list. However, the important part that is not mentioned is the monthly payment. Yes, vast majority of ppl finance new cars.
Yaris CE, manual tranny, with AC, $500 discount which any buyer can get by just asking, all Ontario taxes, costs $300. per month for 5 long years and I can't see that changing for the summer.
Of course Fiesta is a better vehicle, 8 year reliability still unknown, but for ppl in this segment monthly payments are everything.