Good writeup, but for an extra $1K I can get my hands on a BMW 335i xDrive. For another $500 or so, an Audi S4. Sorry, Ford, but the value proposition just isn't there.
No, you can't.
Check actual numbers prior to claiming such things, and make sure you're comparing reasonably, with similar levels of equipment, etc.
The S4 Starts at $52,500 prior to freight, Pdi, taxes, or options courtesy of Audi.ca, and the 335i x drive will run you $52,000 while giving up 65hp courtesy of BMW.ca. Honestly, the constant lack of misinformation presented about this car because people are somehow offended that Ford would release a car that runs near $50,000 is unbelievable. The car starts at $48,000, prior to anything. So it's already $4000 cheaper than the models you've posited as competition. And yet you give up, for example, the 65hp in the BMW and 32 hp in the Audi.
The one thing I don't really understand about this car is the lack of HID lighting which really ought to be standard in this price bracket and competition. Other than that, this car DOES represent a value proposition.