I actually preferred the old front end - reminded me a bit of the original G35.
While cross shopping the Rondo to the Mazda5 about 2 years ago, I checked one out - loaded it was $26k MSRP or something vs the $29k MSRP Sonata. Hyundai wants to keep the 'entry level' Kia separate and distinct from it's Hyundai brethern, methinks on the V-6 powerplant.
HUGE value for the segment with a V-6 at the time - but even the Kia salesman said he couldn't remember anyone buying one......