Topic: Cdn Pricing announced for 08-09 Dodge Challenger

[GTOJack67]

From Canada Newswire...
- - -
Pricing for All-new 2009 Dodge Challenger provides great value and content at an attractive entry level MSRP

    <<
    -  Four flavours to choose from: Dodge Challenger SE, Dodge Challenger
       SXT, Dodge Challenger R/T and Dodge Challenger SRT8(R)
    -  All-new five-passenger, two-door coupe available for under $25,000
    -  Available 5.7-liter HEMI(R) with five-speed automatic transmission for
       under $35,000
    -  Challenger SE/SXT 3.5L High Output V6 engine achieves 36 mpg
       (8.1L/100 km)
    -  Chrysler Canada dealerships now taking orders for the 2009 Dodge
       Challenger
    >>

    WINDSOR, ON, June 18 /CNW/ - Chrysler Canada announced pricing today for
the all-new 2009 Dodge Challenger. The Manufacturer's Suggested Retail Price
(MSRP) will start at $24,995, excluding $1,300 for destination. Chrysler
Canada dealers across the country are now taking orders for the 2009 Dodge
Challenger, which will arrive this fall.
    "The Canadian built all-new 2009 Dodge Challenger gives customers a
modern-day reincarnation of this legendary Dodge icon," said Mark Bosanac,
Vice President - Marketing, Chrysler Canada Inc. "With an available 3.5L V6
engine that delivers 8.1L/100km and a price under $25,000, the Dodge
Challenger offers the Canadian market a full range of models at an incredible
value".
    The Dodge Challenger is the first five-passenger two-door coupe produced
from the Company's proven rear-wheel-drive platform that delivers the Dodge
Charger and Chrysler 300. The 2009 Dodge Challenger features head-turning
styling, three available engine options and an automatic or manual
transmission.
    The 2009 Dodge Challenger has several modern amenities available
including uconnect(R) GPS (navigation system), uconnect Phone featuring
Bluetooth(R) technology, SIRIUS Satellite Radio, Keyless Go push-button start
and Remote Start. In addition, the Dodge Challenger has more than 25 safety
and security features including supplemental side-curtain air bags, Anti-lock
Brake System (ABS), Electronic Stability Program (ESP), Brake Assist, Traction
Control, automatic headlamps, tire pressure monitoring and Hill-Start Assist
in Dodge Challengers with the six-speed manual transmission.
    Four models are available in Canada: Dodge Challenger SE, Dodge
Challenger SXT, Dodge Challenger R/T and Dodge Challenger SRT8(R).

    2009 Dodge Challenger SE

    With a MSRP of $24,995 (excluding $1,300 destination), the Dodge
Challenger SE comes standard with a 3.5-liter High Output V-6 engine which
produces 250 horsepower (186 kW) and 250 lb.-ft. (339 N-m) of torque. Mated
with a four-speed automatic transmission, the Dodge Challenger SE achieves an
estimated 12.2 L/100 km/23 (mpg) in the city and 8.1 L/100km 36 (mpg) on the
highway.
    Other standard features on Dodge Challenger SE include 17-inch aluminum
wheels with P215/65R17 all-season tires, four-wheel disc brakes, eight-way
power driver's seat, comfortable seating for up to five adults, best-in-class
cargo space (16.2 cu. ft.), 60/40 split-folding rear bench with arm rests and
two cup holders, side-curtain airbags, remote keyless entry, fold-away power
mirrors, power locks and windows with express-down, air conditioning, AM/FM/CD
radio with MP3 capability and four speakers, cloth low-back bucket seats,
manual-tilt and telescoping steering wheel, dual-covered visor vanity mirrors
and tire pressure warning lamp.

    2009 Dodge Challenger SXT

    With a MSRP of $26,995 (excluding $1,300 destination) the Dodge
Challenger SXT adds the following content; 18" aluminum wheels, 18" BSW
Touring tires, fog lamps, anti-lock 4-wheel disc brakes with all speed
traction control, brake assist and electronic stability program, leather
wrapped shift knob and steering wheel, luxury floor mats, security alarm and
sun visors with illuminated mirrors.

    2009 Dodge Challenger R/T

    The MSRP for the all-new 2009 Dodge Challenger R/T is $34,995. Featuring
the new-generation 5.7-liter HEMI V-8 engine, the Dodge Challenger R/T
produces an estimated 370 horsepower (276 kW) and 398 lb.-ft. (540 N-m) of
torque when paired with the standard five-speed automatic transmission. The
5.7-liter HEMI engine with five-speed automatic transmission is equipped with
fuel-saving multi-displacement (MDS) technology which increases fuel economy
by as much as 20 percent without sacrificing performance plus improvement in
fuel economy of 4% vs 2008 MY 5.7L HEMI.
    Other standard features on the 2009 Dodge Challenger R/T include
leather-faced bucket seats with heat, Keyless Go, SIRIUS(TM) satellite radio,
6 Boston Acoustics speakers, dual chromed rectangular exhaust tips, ABS, ESP,
Brake Assist with vented brakes, 18-inch machined aluminum wheels with
P225/60HR18 all-season touring tires, fog lamps, body-colour power, heated
exterior mirrors, leather-wrapped steering wheel and shift knob, automatic
headlamps, illuminated visor vanity mirrors, rear body-color spoiler and
cast-metal fuel door.
    The available Track Pak features the Tremec TR-6060 six-speed manual
transmission with "pistol-grip" shifter. When paired with the 5.7-liter
HEMI(R) V-8, it produces an estimated 375 horsepower (280 kW) and 404 lb.-ft.
(548 N-m) of torque. The Track Pak also includes Hill-start Assist,
limited-slip differential (standard on SRT8), bright pedal covers and
performance steering (standard on SRT8).

    Dodge Challenger SRT8(R)

    The MSRP for the 2009 Dodge Challenger SRT8(R) is $45,995 (excluding
$1,300 destination). The 2009 Dodge Challenger SRT8(R) offers an available
six-speed manual transmission or standard five-speed automatic transmission
mated to the SRT-exclusive 6.1-liter HEMI V-8 engine that produces 425
horsepower (317 kW) and 420 lb.-ft. (569 N-m) of torque. New for 2009 is a
standard limited-slip differential, High Performance Red and B5 Blue (late
availability) exterior paint and black hood stripes. A classic "pistol-grip"
shifter is included with the available Track Pak which includes the Tremec
TR-6060 six-speed manual transmission with Hill-start Assist.
    Other standard features on the 2009 Dodge Challenger SRT8(R) include a
race-inspired interior featuring performance seats with a red accent stripe
and added bolstering which keeps customers in place under spirited driving
conditions, four gauges in instrument panel with tachometer and 180 mph
speedometer in the center, "Performance Pages" reconfigurable display that
features 0 - 60 mph, 1/4 mile, and 1/8 mile times, G-force meter, uconnect
Tunes, unique SRT-tuned ESP and ABS calibrations, 20-inch fully-forged
aluminum wheels, red, painted Brembo brakes, hood with functional dual hood
scoops, functional black painted rear spoiler and a unique exhaust note.
    Street and Racing Technology (SRT) is Chrysler's in-house performance
engineering organization that focuses on five pillars for every SRT vehicle:
bold exterior design that resonates with the brand image, a race-inspired
interior, world-class ride and handling across a dynamic range, a standout
powertrain and benchmark braking.

    About the Dodge Brand

    The Dodge brand's first crossover vehicle - the all-new 2009 Dodge
Journey - is now available, and was the number one selling crossover in May.
Currently arriving at dealerships in Canada is the legendary icon
limited-edition 2008 Dodge Challenger SRT8 with a 6.1-liter HEMI(R) V-8 engine
that boasts 425 horsepower and 420 lb.-ft. of torque. Soon to follow is the
full range 2009 Dodge Challenger lineup, including a fuel efficient 3.5L V6
engine. Later in 2008, the all-new 2009 Dodge Ram with game-changing exterior
and interior design, innovations, best-in-class features and craftsmanship.
With 35 new or improved features including the newest innovation, the Swivel
'n Go seating system, the Dodge Grand Caravan continues to be the best selling
minivan in Canada.

For further information: Daniel Labre, (514) 630-2587 (office), (514)
235-7512 (cell), DAL20@chrysler.com; Shelley Keenan, (519) 973-2312 (office),
(519) 981-3934 (cell), SLK23@chrysler.com

- - -
That's some pretty aggressive pricing!

[The Mighty Duck]

Too bad the SE and SXT don't seem to be available with a manual transmission.    The pricing seems very aggressive, and I think the car is much more impressive overall than the Mustang.

[evil_twin]

Good pricing, pretty much right inline with the Mustang (R/T = GT, V6s shouldn't be offered in these cars )

And I agree Demo, a more impressive package than the Stang.  However, this is really a next generation car compared to the Mustang.  The current mustang has been around since the '05 model year and a new one is planned for '10.

So really, the question is: why did Dodge and GM take 4 years to get to market and allow Ford to sell roughly a kajillion mustangs in that time period?

[Zoo]

I saw two trucks carrying Challengers on the highway the other day. From the outside the Challenger looks really sweet! There was a SRT on each rig and if I could afford the insurance that would be one sweet (and fast) ride. An RT with the "Trac Pac" would be a great streetable package as well.

Jeesh, just when modern muscle is so readily available high gas prices come in to crash the party. I hope Chrysler has some sweet FWD packages coming to compete with Camry/Accord/Malibu and that they might have a sub compact to compete with Yaris/Fit/Versa/Aveo etc. For that matter as capable as the Caliber is it is pretty thirsty compared to Corolla/Civic etc.

Typical Chrylser though. Killer styling!

[Bubba]

I saw two trucks carrying Challengers on the highway the other day. From the outside the Challenger looks really sweet! There was a SRT on each rig and if I could afford the insurance

The insurance on an SRT would cost me $1,412.  That includes a $200 deductible, $5M Third Party Liability, New Car Protection and the $99 registration fee.  Not too bad, I'd say.

[Triple Bob]

Good pricing, pretty much right inline with the Mustang (R/T = GT, V6s shouldn't be offered in these cars )

With the ever increasing price of fuel, I'd get one with the V6.

[GTOJack67]

Good pricing, pretty much right inline with the Mustang (R/T = GT, V6s shouldn't be offered in these cars )

With the ever increasing price of fuel, I'd get one with the V6.

 
Ack! That's like putting low profile tires on a Jeep... or Walmart allseason tires on a Porsche! 

I hear what you're saying TurboBob, but I don't think buying one of these is about 'saving gas'. Besides... compared to my Goat, the new Challenger will be a gas miser!

[rrocket]

Some of the guys at the Supra club tried to buy SRT8s...and the dealer's are gouging.  One spoke of a $10,000 mark-up!

[Zoo]

Some of the guys at the Supra club tried to buy SRT8s...and the dealer's are gouging.  One spoke of a $10,000 mark-up!

That's crazy!

There was a SRT 300 at Cambridge/Galt Chysler in the low $30s. As for GTO I suspect that you're right. I'd bet that even the SRT would spank my Chevelle in both performance and fuel economy!

Only so many dark green 1969 Chevelles though...

[Mitlov]

Chrysler is very good about having relatively small Canadian markups on their performance cars.  If I recall correctly, the Canadian markup on the Caliber SRT4 is around $2000, whereas the markup on the MS3 is $6000 or so.  The Challenger is significantly more expensive than the Mustang here in the States, but due to Chrysler's smaller mark-up, they're the same price in Canada.  That makes the Challenger RT 6MT a smokin' good deal in my opinion.

[rrocket]

Those don't come out until '09 though.  The 1st year you can only get the SRT8..with auto..

[johngenx]

American muscle has always had the volume sellers with smaller engines.  Mustang and Camaro always had the vast majority of buyers going off in small V-6s (small being a relative term) and this is how that new SRT can be $45K.  Without the profits from those volume selling configurations, the big power models would be $$$$.

[evil_twin]

Hahaha...of course, I know they have to sell the V6 models in these cars.  It's obviouly where they make their dough selling such a massive volume (although I thought I read in Canada they actually sold close to as many mustang GTs???...at least one year...)

Maybe it's just me, but I just wouldn't want a "muscle" car with a V6.  With rising fuel prices and such, I can see the why most would avoid a V8...but I'd avoid these cars entirely if I couldn't get the V8.  These cars are all about the big engine at a good price, with a beautiful rumble from the exhaust.

I'd much rather buy something like a Civic Si than a mustang/challenger/camaro V6.

[tpl]

I remember that the muscle/pony cars with wimpy engines used to be called secretary specials.

[GTOJack67]

IMO if someone is buying a car like the Challenger, they're doing so to a) re-capture the muscle car mystique and b) make a statement. You get neither from a smaller engined version.

Sure there will be some who go for those because they're affordable and looks good. But to anyone with any knowledge they'll be looked at in the way tpl suggested... pretenders, not contenders. Still... I won't complain if I see a bunch of these on the road... far better to look at than many other cars!

Then there is the 'will it become collectible/desirable' factor. And in that case only the cars with the larger engines and/or special packages will be able to command higher re-sale prices.

[Mitlov]

Those don't come out until '09 though.  The 1st year you can only get the SRT8..with auto..

So?  It's only what, a few months until model-year-2009 cars start showing up at dealerships?

[Mitlov]

Sure there will be some who go for those because they're affordable and looks good. But to anyone with any knowledge they'll be looked at in the way tpl suggested... pretenders, not contenders.

Many buyers don't care if some snob on the street corner looks down their nose at them because he doesn't think that their engine is big enough.  I don't blame them.  Come on, man, I'm sure you're a good guy, but in that last post you came off as an elitist p----.  I work with a woman who drives a 2005 Mustang V6...she loves it and isn't trying to prove anything...who are you to stick your nose in the air?

They're only a "pretender" if they put a V8 badge on a V6.  If they don't hide the fact that they're driving a V6, they're not "pretending" anything.  Just because you yourself think their car should have a different engine doesn't mean they're pretending it does.

Then there is the 'will it become collectible/desirable' factor. And in that case only the cars with the larger engines and/or special packages will be able to command higher re-sale prices.

Buying ANY car as an investment is a terrible idea.  Yes, the V6 will depreciate faster than the V8...but come on, if depreciation was on the top of your list of concerns, would you really be buying any Dodge (besides a Viper) to begin with?

[xviper]

American muscle has always had the volume sellers with smaller engines.  Mustang and Camaro always had the vast majority of buyers going off in small V-6s (small being a relative term) and this is how that new SRT can be $45K.  Without the profits from those volume selling configurations, the big power models would be $$$$.

So true.  There have been a lot more "small" engined "muscle" cars sold than the top of the line "tire shredders".  My daughter has an '05 Mustang V6.  She wanted the style but not the power or the gas guzzling.  Not all "muscle" cars have to be muscle cars.  You don't have to have 400 HP to have a nice car nor to have one that a lot of people want.
I agree on the point of having to make a profit on the whole model line.  If all they did was make the high end SRT models, pricing structure would have to be "adjusted".

[xviper]

Buying ANY car as an investment is a terrible idea.  Yes, the V6 will depreciate faster than the V8...but come on, if depreciation was on the top of your list of concerns, would you really be buying any Dodge (besides a Viper) to begin with?

Agreed.  Unless you've got an original Viper that you hermetically sealed in a vault from day ONE and never drove it, it will be a very long time yet before you could sell a Viper and get a return on it that could be considered an "investment".

[evil_twin]

There is nothing really wrong with driving a V6 mustang. It's just frustrating for us V8 drivers to see them flooding the streets

I'm just surprised so many people put up with the crappy interiors and build quality of a car like this when they aren't getting the 8.

Is the styling really that great?  Again, I'd take an Si....although i'd miss the RWD.