Let's examine the odds. Ford's global market share has been caving to the Japanese carmakers, and its losses totalled $15 billion (U.S.) in 2006 and '07.
AUTOMOTIVE SECTOR
DEARBORN, Mich., Jan. 24, 2008 – Ford Motor Company [NYSE: F] today reported a 2007 full-year net loss of $1.35 per share, or $2.7 billion. This compares with a 2006 full-year net loss of $6.72 per share, or $12.6 billion.
For the full year, Ford’s worldwide Automotive sector reported a pre-tax loss of $1.1 billion, compared with a pre-tax loss of $5.1 billion a year ago.
Worldwide Automotive revenue for 2007 was $155.8 billion, compared with $143.3 billion a year ago.
North America: For 2007, Ford’s North America Automotive operations reported a pre-tax loss of $3.5 billion, compared to a loss of $6.0 billion a year ago.
South America: Ford’s South America operations reported a full-year pre-tax profit of $1.2 billion, compared with a profit of $551 million a year ago.
Ford Europe: Ford Europe’s full-year pre-tax profit was $997 million, up from $455 million in 2006.
Asia Pacific and Africa: For full-year 2007, Asia Pacific and Africa reported a pre-tax profit of $40 million, compared with a pre-tax loss of $185 million a year ago.
Mazda: For the full year, Ford earned $204 million from its investment in Mazda and associated operations, compared with $168 million in 2006.
http://media.ford.com/newsroom/release_display.cfm?release=27534Fabrice Taylor (born 1968) is a Toronto journalist who became publisher of the Ottawa edition of Frank, a Canadian satirical magazine.
As far as Europe, Toyota has not found the right mix for the Kool-Aid over here as market share this year is on a downward slide, Toyota sales -9.3 with market share for 2007 @ 5.7 dropping to 5.0 year to date 2008, and Lexus sales
-20.1, with a steady 0.2 market share. ( This info is to counter Fabrice's global market share caving to the Japanese carmakers comment.)
http://www.acea.be/images/uploads/files/20080516_PRPC-0804-FINAL.pdf