at our No Frills today
The local Loblaws Superstore had a promotion last wknd. It was "Shop like a Mother" and in the parking lot there was a monster truck with a body wrap promoting "Shop like a Mother". The truck did a few laps around the parking lot which was a non event since it had mufflers on it, and all the staff had Tee Shirts with "Shop like a Mother" lettering on the front of them.
My first impression was the missing noun. I mean with a monster truck as part of the promo, it should have read "Shop like a Mother Trucker". But worse, I overheard people people wondering about the lettering on the back of the employee Tee Shirts that read, #SLAM. With a quick glance it looked like the word Islam. I assume it was supposed to be "hashtag SLAM", but the font and letter spacing was very condensed and poorly designed.
Yup! Somebody in Loblaws marketing department seriously screwed this promo up.