this is the reason NA ford is so utterly lost. they should just bring the euro focus and euro mondeo with petrol and diesel options. saturn seems to have figured it out.
And how well are the Aura and Astra selling in Canada, or North America for that matter? Are they outselling the Fusion and Focus? Are they even in the same ballpark as the Fusion and the Focus? No? That's what I thought.
What is the advertising/marketing difference in the States between Aura/Astra & Fusion/Focus.
Would it not be a better to compare Aura or Saturn in general to Mercury, as they are going after a slightly different demographic,niche market, more upscale.
If you compare Aura to the Milan & Sable, then the Aura is outselling even when totalling sales numbers for both Milan and Sable.
The Astra's closest competitor would be Mazda3 on price level, as the Focus is still being offered with incentives, and as I understand can be had in the States as low as $11,000. But again I have to ask how much advertising is the Astra getting, and how much inventory is available and how large is the Saturn dealership network.
Saturns total sales car/trucks is about the same as Fords Focus, whereas if you look at Saturns total sales in comparison to Mercury, then you get a better comparison.
Seems to me that Saturn wouldn't have the capacity to even build enough units to compete against Fords Focus and Fusion.
Isn't the Cobalt and Malibu the direct competitors to the Focus and Fusion?
