Reminds me of the Jaguar Top Gear tested a while ago. They said at the end they'd finally found an angle the car looks good from: the side. Once you go a degree or two back or front, it ruins the whole car. Front and rear of that concept are awful, but it looks brilliant in side profile.
I'd say Lexus will be aiming at the R8, 911, and SL500 with this car. ~$150 000 base, plus options, and it'll quickly hi $200k.