Well, I'm definitely a BMW fan...I don't think I'm a 'delusional' fanboy
For instance, I'd certainly test drive a G37 Coupe when looking at a 335i (or even 135i). I think the current 5 and 7 series are ugly. I'd definitely take an S class or A8 over a 7 if I were ever in the market for a giant luxo car.
But when it comes down to offering luxury sports sedans and coupes (thinking specifically of the 1, 3, 5, and 6), they are still the mark to beat. Are they worth the price premium they demand over their competitor (e.g 335i vs G37)? Maybe...maybe not. Depends on the buyer's wants and his/her budget.
These cars receive the accolades they do because they are great cars, not because ALL the reviewers are biased. It only BENEFITS the magazine if they can publish reviews like Motor Trend's "THE KING IS DEAD!!!!" (G37 topping the 335i). People eat up controversy, they want to see the best get beaten...it'll sell magazines.
It's the same reason so many people hate the Yankees and Cowboys, the same reason there's an anti-Microsoft stigma with software losers, and the same reason most of the world is anti-US (well...there's actually lots of reasons here, but you get the idea).
Success breeds contempt.
I'm not saying the rest of the auto world isn't catching up (or possibly caught up in the case of the G37). But I think it's a little naive to suggest all the magazine/internet/newspaper reviewers are biased BMW fanboys.
If you disagree, buy the Lexus.
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