AJAX, ON, Feb. 13
VOLKSWAGEN ANNOUNCES MSRP REDUCTIONS ON MOST OF ITS 2008 MODELS
AJAX, ON— Volkswagen Canada announced today a reduction of its Manufacturer Suggested Retail Price on most of its 2008 models, ranging from the 2008 Rabbit (up to $700 reduction) to the 2008 Touareg 2 (up to $5,800 reduction). The new prices take effect on Friday, February 15, coinciding with the opening of the 2008 Canadian International Auto Show in Toronto.
Price decreases were also announced on some upcoming 2009 models. The 2009 Jetta TDI, which was introduced at the 2008 Montreal Auto Show, last month, benefits from an MSRP that has dropped by $1,200, to $24,275 for the Sedan and $25,675 for the Wagon. The 2009 Jetta Wagon 2.5’s starting price will now be $23,475, which represents $1,500 less than the price announced in Montreal.
“We have been taking great strides to provide Canadian consumers with affordable German-engineered vehicles”, noted John White, President and CEO of Volkswagen Group Canada Inc. “These very significant pricing actions not only demonstrate our commitment to the Canadian market by recognizing the sustained strength of the Canadian dollar, but also continue to reinforce Volkswagen’s message of affordability. We are a brand that, more than ever, offers great value to the Canadian consumer.”
Here is the list of the vehicle MSRP reductions and adjustments, depending on model and equipment package level:
Model / Previous MSRP / Reduction / New MSRP
Rabbit 3-door / $20,175 / $200 / $19,975
Rabbit 5-door / $21,675 / $700 / $20,975
New Beetle / $22,775 / $800 / $21,975
New Beetle Convertible / $27,795 / $820 / $26,975
Jetta A5 Sedan / $23,475 / $1,500 / $21,975
Jetta GLI / $32,175 / $2,200 / $29,975
GTI 3-door / $29,575 / $1,600 / $27,975
GTI 5-door / $30,575 / $1,600 / $28,975
Eos / $37,175 / $1,200 / $35,975
Passat Sedan 2.0T / $30,975 / $3,500 / $27,475
Passat Sedan 3.6 4Motion / $48,075 / $5,100 / $42,975
Passat Wagon 2.0T / $32,475 / $3,500 / $28,975
Passat Wagon 3.6 4Motion / $49,775 / $5,100 / $44,675
Touareg 2 V6 / $49,975 / $5,000 / $44,975
Touareg 2 V8 / $64,775 / $5,800 / $58,975
Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the City Golf, City Jetta, Rabbit, GTI, New Beetle, Jetta, Passat, Eos, and Touareg 2 through more than 130 independent Canadian dealers.
